Identify, Build, Add Value

Building The Right Alliances

We will identify groups and individuals who can help you achieve what you want. Often they are people whom you may not have thought of as allies, even some who have been on the opposite side of your causes in the past. You will begin to think in broader terms about those around you, those in your network, and others with whom you can mutually benefit.

Developing allies is not the same as developing friends. You have to help your ally understand the value of supporting you and to clearly see the benefits to them. You need to be articulate and reassuring.

Building alliances can be both a long and short-term activity. It is situationally driven. A strategic alliance usually involves teaming up with someone who adds value to your situation. Their company could deliver a service that you do not offer but from which your business benefits greatly and vice versa. You could also enlist support for your position from another department because they too will benefit either immediately or down the road.

Sometimes it requires working with people you don't like. But personal feelings have to be put aside for the good of the whole. As long as you:

  1. see the whole,
  2. help your potential ally see the whole and,
  3. provide valuable reasons for your ally to join your side,

you will build a credible alliance. Seems simple enough, but it's not. It's often long hard work.

Life, both business and personal, requires building alliances. For help with recognizing and creating viable alliances, contact me by email or by phone at (888) 530-7718. I can help you.

See the Clients & Scope page for examples of my work in this area.

Friends are often allies, but not all allies are friends. Ruth Mott