In the last several days, 4 people have asked me that question. It is then followed with “ well if they’re executives, don’t they know this stuff already”?
The people I coach and advise are successful before they call me. This is a very important thing to remember. They are already successful. When they call me it’s because they are likely facing a situation that is very high risk where the outcome will either be wonderful or terrible – no in-between, and they want to be sure they get it right.
The strategies and tactics they have used before, the very ones that have made them successful, are not working this time. It may be that the terrain is unfamiliar and they are having feelings they don’t usually encounter. For example, higher frustration levels, feeling derailed, fearful. It isn’t that they have never felt those feelings, it’s the degree to which they feel them. Maybe their usual frustration level is a 2, this time it’s a 10; while there is always a level of fear, this time it too is a 10. They have taken risks in the past – which is why they are successful – but this time the stakes are high. it’s life-changing for them and others and they want to stack the deck in favor of more success. They know to call a coach.
The notion that somehow one is weak, or inadequate and that’s why they need a coach is completely wrong. It isn’t because he feels inadequate that Tiger Woods has several coaches; or why Roger Federer has several coaches; or the best actors have several coaches. It’s because they know they are the best and they are facing something they either haven’t dealt with before or that they want to perfect.
Let’s take a successful actor – if a male has to play a female, he needs to be coached on how to be, act, and think like a female. He needs a coach – maybe more than one. Or if a winning runner is about to race on terrain they haven’t tried before in a place they’ve never been, they need a coach to advise them as to the best strategies, equipment, clothing, etc. to help them win even in an unfamiliar situation.
A successful CEO may be looking to change her direction. To help make a smart decision she will hire a coach to be her trusted advisor. Someone who will be honest and open. Someone who will challenge her thinking, help strategize, devise new tactics, teach a new skill, and polish what is already there.
Executive coaching is for the courageous and the successful. It is not for those who are afraid, who think if they call a coach they are showing weakness to themselves and others. Employing a coach to advise and help you get to the next level, make the difficult decisions, or help ratchet up the ante for your next big thing, is smart and shows a level of individuality shared by the strong.